Sell, Zombie, Sell!
James Brooksby, studio head at Doublesix was quoted recently as saying,
“We’re ecstatic at the 3.00 upgrade because not only have our sales gone up 40 per cent since the update but for me personally it’s what I’ve been calling for and looking forward to for a long time.”
Of course the gaming press has decided this means the new look XMB icons must be pushing this sales increase. Instead, what we really have is a developer who is either being a bit foolish, or mildly disingenuous for Sony’s benefit.
If you want to point a finger at what could have caused this sales boom for Doublesix’s Burn Zombie Burn, you need to remember what else has happened since September 1st. PSN game sales should, by all rights, fluctuate in sales numbers along with the fluctuation in sales of the PS3 itself. The new PS3 Slim and the $100 price cuts have resulted in a dramatic uptick in PS3 sales. Isn’t it more likely this is the primary reason Doublesix is seeing more purchasers?
It’s possible that having the new store icons nested in the XMB will increase the sales of games featured. However this particular bump is something that can be attributed to a price change for a complementary good…. the PS3 itself.
