Today EA announced a new game coming Fall 2010. As you can see in the trailer above, Create looks to be a playground challenge type game obviously inspired by LittleBigPlanet. Lacking in the trailer above is any cute adorable face of this engine, a la Sackboy and company.

“Create uses families’ imaginations to develop new ways to play together that are both fun and challenging,” said Harvey Elliott, VP and General Manager at EA Bright Light. “We wanted to design a game where the entire family can explore, decorate, and solve challenges where no solution is wrong and the only limit is the imagination.”

For those new to the industry, the keyword here appears to be “family”.